Insights are the outcomes of information turned into knowledge. Big Data is only useful when it brings something new to the table-- it’s through extracting insightful findings from mere data points that make Big Data powerful. Insights are enabled by intricately linked technology systems custom built for processing massive amounts of data, which is commonly referred to as the Big Data environment.
Enables 1-to-1 marketing by delivering personalized, real time contextual offers that significantly increase Campaign ROI.
Allows companies to build custom profiles of their customers by analyzing client-owned customer data or enriching it with third-party data.
Industries that are using big data strategies to answer different questions, as well as exploring their data to find new answers: