profiles and insights

Build a picture of your target customers. Understand how they behave and what they are interested in.

Big Data 101

What exactly is Big Data? How is it changing the way businesses and governments operate, and how do consumers benefit from it? We provide you with information about this new phenomena that is paving the path to a data-driven, connected and technology-powered future.

About Us

We are a dynamic team of technologists, data scientists and business strategists, with world-class skills and wide global exposure.

We are a diverse mix of local and global Filipino talent with top academic training and proven technology experience.

We leverage world-class technology innovation, deep expertise across various business domains, and local market intelligence to serve our customers. We enable PLDT to become the backbone of the digital economy for the Philippines and the region. We are the PLDT Group’s Big Data Organization.

Our strategic vision behind this transformative infrastructure is to enable the Group to lead in the development of the Digital Economy of the Philippines.

We enable PLDT to better serve its customers and subscribers, and enrich and modernize the lives of Filipinos.

What we believe

We believe in technology that is game-changing. In well-designed platforms and intelligently planned systems architecture. In getting inspiration from renowned technology companies and futurists, from both the East and West.

We value finding world-class ideas and executing them locally-- bringing the world to our clients and customers where they have access at their fingertips. We are committed to offering the best technology, solutions and talent in order to advance the region, enabling businesses and consumers to make leapfrogs and innovate.

big data 101

The phenomena where technologies produce

digital trails

That can be analyzed to come up with new discoveries

4 vs of big data

volume

The amount of data that is stored, retained and processed by companies per day.

variety

The number of data sources where data is obtained, as well as the number of external systems that need to be integrated. The type of data is also a consideration-- unstructured or structured-- as it will inform the opportunities that are available to combine, process, and analyze data.

velocity

The growth of data per day. The rate of data growth is a critical factor; the smallest data point per second could lead to exponential growth of data sets. This has implications on reaction speed of systems in storing and processing data, as well as competitive considerations.

veracity

The accuracy and predictability of data. This determines how useful the data is, and how it could potentially help companies forecast sales and determine the viability of tactical plans.

why is big data important?

business & governments

Discovering new ways to make use of data is a shift in mindset. It leads to new information and methods of analyses, which can lead to deeper insights, and in turn leads to new decisions and improved strategies.

consumers

Gaining an understanding of the role of data in how companies determine what, when, where and to whom they communicate, such as relevant promotional messages and product offerings based on behaviors and personal preferences, leads to becoming more informed.

It is changing the way business, governments and consumers interact with each other all around the world.

data means accountability

It means becoming more aware of what works and what doesn't, what's efficient and what isn't -- all of which encourages transparency and greater performance -- creating a world powered by insights and better decision-making.

Digital Economy

The digital economy is the new ecosystem where Internet and consumer technologies enhance the exchange of goods and services between consumers and companies.

the new reality

Technology and the internet have changed our behaviors. We now use our mobile phones heavily to communicate, to seek information, to shop. We use our computers to collaborate and work productively.

the new reality

Technology and the internet have changed our behaviors. We now use our mobile phones heavily to communicate, to seek information, to shop. We use our computers to collaborate and work productively.

Digitization has led to an abundance of information that is valuable to business. Analyzing this information can lead to actionable insights.

Digitization has led to an abundance of information that is valuable to business. Analyzing this information can lead to actionable insights.

Profiles and Insights

Allows companies to build custom profiles of their customers by analyzing client-owned customer data or enriching it with third-party data.

Uncover insights on your target customers by using data to predict their behaviors and interests.

Location and Mobility Insights

Location and Mobility Insights - Location data is rich in behavioral patterns. When internal company data is limited, amplifying it with supplementary location data from telco networks forms new mobility insights that lead to more robust information, empowering businesses to make informed decisions about where to open new locations and where to target customers.

Where big data can be applied

  • Operational efficiency via optimization, cost and time reductions

  • New product development and optimized processes

  • Data aggregation, analytics and data visualization

  • Better understanding of operational bottlenecks, risk, tech failures and issues, or irregular activity.

industry benefiting from big data

Industries that are using big data strategies to answer different questions, as well as exploring their data to find new answers:

Financial Services, Retail, Telecom, Manufacturing, Healthcare, Utilities, Oil and Gas, Public Sector, Travel and Transport.

learn more about this product

Send your inquiries here and our dedicated PLDT representative will get in touch with you.